As a small business owner, you have a lot of say into how you run your business. You set up with culture and invest in the things that you find value. We also recognize that by just living in the United States we are already considered one of the wealthiest individuals in the world. A lot of the population lives on $2 a day which is half the cost of one cup of coffee that we would have on our way to work. In recognizing our various blessings, we also understand our need to give back to the community. One of the ways that you can show value and give back is in how you deal with charitable giving.
We all have various charities or nonprofit organizations that hold a close spot to our heart, but we can also recognize that when working with nonprofits that we can help them as they look to help others.
Offer a Discount or Become a Sponsor
One of the ways to help these organizations is to support them financially. That can come in a few different areas. The first is that you can discount your fees when you are working with a nonprofit organization. We understand that they are working towards helping others and that every dollar is used carefully to further their mission; so a discount of the services that you provide for them can go a long way. There will often be opportunities to sponsor at various events or fundraising campaigns. These have a two-fold benefit as you can help this particular organization while also getting your name out to the people who will attend those events. This is a smart PR move on your part.
Your Most Valuable Commodity
As a business owner and having a little more flexibility with your schedule, you may be able to serve with your time on various boards or serve for their organization. We have found that as business owners, your time can be your most valuable commodity. So for some this may be the most generous gift that they can give. We also find that when you are donating your time you are interacting with a lot of different people. This can be an excellent opportunity for you to network as well. This may not be your primary focus, but there is rarely a wrong time to help make connections with potential clients or other business owners like yourself.